Literacy of the Meme

by León De la Rosa Carrillo

  • Developed in conjunction with Dr. J. David Betts, for his upper-division/graduate-level course New Literacies: Computers in Education (LRC 430/530) in the Learning Reading and Culture department at The University of Arizona.

  • Target audience was the students registered for the class.

  • Nine participants consented to be part of the study. All nine generated data to be analyzed.

  • Participants were introduced to the Internet Meme phenomenon, with an emphasis on Image Macros and Animated GIFs. They were then asked to generate digital content that related to their professional, academic and research practice.

  • Ran from October 16th-30th, 2013 as part of a class’ unit on visualization.

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